Customer Case Studies
Client Project Testimonials from our Valued Customers.
Sailun Tire Americas
SAILUN Tire Americas (STA) is a leading global tire manufacturer with a strong reputation for delivering high-quality products in over 130+ countries worldwide. The portfolio of STA includes a wide range of value-based tire brands in passenger, commercial and fleet vehicle applications – all of which are designed right here in North America. This leading player in the industry is committed to setting new standards of quality, performance and value, with their expanding network of valued customers and years of proven industry expertise. SAILUN is rapidly becoming a recognized leader in both tire manufacturing and rubber technology, with a full range of products, brands and possibilities to make it happen. This impressive line-up of brands offers exceptional customer value.
Project Solution: STA enlisted the support of i34g in ideating a series of new sub-brand names for a promising segment of innovation in their line-up. Multiple innovation vectors were explored and a comprehensive set of relevant sub-brand options were generated against each, rapidly and cost-effectively.
Hickory Dickory Decks
When it comes to premium Deck-Builders who help Canadian families “Enjoy Life….Outdoors”, there are none bigger or more successful in Canada. Hickory Dickory Decks is Canada’s #1 deck company, with builders located in many cities and towns across the country. Since 1987, they have built over 35,000 beautiful decks, backed by their complete satisfaction guarantee. The business is undertaking a tremendous growth initiative in Franchise Development. With franchises currently in 87 cities in Canada and the USA, they have worked hard to earn their reputation as the best in the deck business and are poised for the next wave.
Project Solution: Hickory Dickory Decks is growing substantially and needed Sales support in developing plans to expand the number of franchises across Canada and the U.S.A. i34g was contracted to support the Franchise expansion effort, developing tools to support educating new Franchisee prospects with an understanding of the business & profitability model, marketing support and on-boarding of new franchisees.
AB World Foods
AB World Foods is part of Associated British Foods (ABF): a diversified international food, ingredients and retail group operating in 50 countries worldwide. AB World Foods is famous for flavor with leading brands of Patak’s, Al’Fez and Blue Dragon and a commitment of “inspiring people to explore the incredible flavours of the world.” As North American consumers continue to embrace international tastes in cuisine, ABWF has experienced significant growth that requires innovation to expand the appeal of their brand portfolio and maximizes supply chain efficiency and profitability.
Project Solution: AB World Foods engaged i34g to identify solutions to launch innovation across multiple categories. i34g identified and assessed a wide range of high-potential go-to-market options and worked collaboratively with a cross-functional team across multiple project phases. These efforts have successfully positioned ABWF to commercialize an exciting series of new products for the Canadian & U.S. markets.