Delivering cost-effective Growth Solutions customized to the unique needs of your small to mid-sized business.
The competitive landscape of the global business world of today is an adventure. A journey towards new opportunities.
Let i34g serve as your guide to growth. Your trusted strategic advisor in building profitable growth strategies, unlocking innovation and accelerating business performance
Who is i34g consulting ?
i34g stands for Ignite Inspiration & Innovation for Growth.
Experienced Leadership counts. i34g provides versatile, cost-effective Sales & Marketing growth solutions, execution support and the confidence to deliver rapid results and scale your business.
i34g is a boutique Strategy, Sales & Marketing consulting agency that excels in creativity and innovative thinking. i34g was founded by Kevin Lake, a multi-disciplined Sales & Marketing leader with 30+ years of diverse experience in the fast-moving consumer packaged goods industry. With expertise in B2C & B2B, Branded & Private Label, Non-perishable & Fresh portfolio management, coaching of multi-functional teams and North American market knowledge, i34g offers the expertise to enable your team to unlock your growth potential.
De-risk your business, navigate tumultuous waters, drive growth and engage your customers & team with new skills.
What opportunities and challenges does your business face?
Need to create & commercialize a robust New Product Innovation funnel
Build & Activate transformational capabilities (Shopper Marketing, Category Management)
Support in Sales & Marketing Strategic Planning & Execution
Interim Sales & Marketing Leadership
Tackling significant urgent business opportunities and challenges
Project Management and commercialization of core projects
Customized Training & Development
Our Value-Added Services:
Establish an Inspiring Strategic Growth Plan
Facilitate your team in development of Strategic Long-range & Annual Business Plans
Customized, interactive team workshops to activate your Strategies for Growth
Definition of Executional Strategies, S.M.A.R.T. Goals and Key Performance Indicators to track team success in achieving your vision.
Strategic Planning
Shopper Mktg & Category Mgmt Transformational Capabilities
Take your firm to the next level of performance
Build Shopper Marketing & Category Management capabilities
Assessment & implementation of New Game-changing skills in Insights-based & Fact-based Selling
Development of Shopper Marketing programs to engage Key Customers and Consumers
Project Management & Special Growth Initiatives
Ensure Rapid, Successful Commercialization
Interim Sales & Marketing Leadership to manage project execution end-to-end
New Product Launch Support
Turn-key resourcing to Commercialize Special Projects customized to your business needs
Yield more Revenue & Margin from your portfolio
Construct Annual & Long-range Marketing Plans
Brand Positioning & Consumer Segmentation, POEM (Point-of-Entry) Marketing Strategies
Brand Portfolio Analysis including Marketing Mix, Product Assortment, Pricing, Promotion, Placement and Channel Strategies
Marketing Planning & Execution
Understand Consumer Behaviors, Motivators & Need States
Shopper Path-to-Purchase mapping & research
Shopper Segmentation Strategies & Execution Plans
Marketing Consumer Research - Qual & Quant
Consumer Insights & Analytics
Customized Training & Development
Cost-effective Training to Elevate the skills of your team
Customized Training in Marketing, Sales, Shopper Marketing and Category Management
Professional Presentation Skills for Marketers and Sales Team members
Identify & Action Whitespace to grow market share
Facilitation of Customized Ideation Sessions
New Product Pipeline Development.
Stage-Gate Innovation Process Implementation
Testing and Validation of New Product Growth potential
Innovation & Ideation
Sales Growth Strategies & Execution
Achieve incremental Customer Growth & Engagement
Creation of Annual Sales Plans
Design & Implementation of Integrated Sales Planning Cycle “Best Practices” and Processes
Support in securing New Product Listings with Key Customers in Canada or the U.S. market
Joint Business Planning & Trade-Spend Re-engineering
