Marketing Planning & Execution
Your brand’s Marketing Plan serves as a strategic compass. Let i34g help your team build a Marketing Plan that enables your brand win the minds and hearts of your consumer target and achieve scale and sustainable growth.
How i34g consulting can help support your team
Yielding more Revenue Growth & Margin from your portfolio
Building Annual & Long-range Marketing Plans for your brand or portfolio using a disciplined process that analyzes all aspects of the Marketing Mix from Product Assortment to Promotion to Placement and Pricing
Comprehensive Portfolio Analysis of the Strengths, Weaknesses, Opportunities and Threats that impact your brand within the competitive market
POEM (Point-of-Entry Marketing) Strategies
Brand Positioning & Consumer Segmentation
Integration of your Innovation Pipeline and support for the launch of new products & services
Why i34g Leadership Experience counts & can enable your success
Tier 1 CPG experience in accelerating the growth of all stages of Brand portfolios from infancy to mature
Depth of knowledge in scaling-up brands from regional to national launch
Leadership in Whitespace growth assessment
Full Funnel (Upper, Mid, Lower) expertise in guiding brands in building Awareness, Consideration and Conversion
Application of best practices from leading consumer packaged goods firms, in both B2B and B2C, Perishable and Non-perishable categories and scaling up brands across the North American marketplace